Laptop Next

HCL Infosystems which is a personal computer manufacturer has re-branded its range of laptop products and calling it now as “ME” with the aim to raise the segment of market share to 20 percent in two three years from the existing seven percent. The company would be spending Rs 40-50 crore over the next two three years around the exercise of re-branding.

Mr. Ajay Chowdhry, the chairman and CEO of HCL Infosystems said at a conference that the campaign of new HCL ME has been made to meet the requirements of customers of today who are always on the move and seek seamless connectivity to this virtual world. The laptops look stylish and are available in different and vibrant colors meant especially for the youth as shown at the conference by CEO on Thursday, 24^th September at New Delhi.

A survey on key youth trends carried out by a research firm IMRB has revealed that there is a growing and increasing need for mobility among the segment targeted but the nuances of this mobility varies and hence differs among so many age brackets. As for example for teenagers, the laptops means belonging to their community, keeping touch with friends and fun frolic, while technology and career growth being the biggest motivation for a job seeker makes laptop an enabling tool for his purpose. For a mid-level or average executive, laptop means working at his own pace and enjoying mobility that it offers.

The new and latest marketing campaign for HCL’s Info “ME” aims at establishing a vibrant and youthful image of the brand while ensuring the stronger connect with the consumers belonging to next generation. As a part of this strategy, all HCL retail outlets and Digilife stores would be re-branded. It needs to be seen how much progress or profit is achieved with this new brand name for HCL Infosystem.