Laptop Next

The world’s topmost maker of mobile phones, Nokia has planned to diverge into fast-growing sector of notebooks by making “mini-laptops”. Yes, Nokia will soon be entering laptops market from its traditional mobile market and has decided to branch out.Over the last quarters, Nokia has seen a decline in its profit margin with the slump in demand of traditional handsets whilst the sales of Smartphone are still accelerated. The phone market is shrinking some ten percent; over and above this research firm IDC has expectations of netbooks shipments growing more than 127 percent from the year 2008 towards the sale of 26 million units more which will outperform overall PC market which is expected to remain flat.

The low cost laptops optimised for basic functions and net-surfing are called netbooks. The pioneer of netbook was Asustek which launched Eee PC is 2007 which was hit and since then other brands like HP and Dell have also rolled out some netbooks.

The name of Nokia’s first netbook is Nokia Booklet 3G which will use Intel’s processor Atom to offer a battery life up to 12 hours, Microsoft’s Operating system Windows and its weight would be just 1.25 kilograms. The screen will be 10 inches and it will connect to the web with 3G wireless capability.
In this already crowded market, if Nokia can differentiate, then it will surely have a competitive edge.

Kai Ostamo who is head of phone unit of Nokia has declared that they are well aware of the margin level in the world of PC and have entered the market with their eyes wide open with the intention of bringing some fresh perspective to PC world.

Nokia had sold the units of PC that it produced, in the year 1991 so that it could focus on mobile phone industry. Nokia will be unveiling the market availability, detailed specification and price of the device on September 2. It is hoped that the brand and knowledge of Nokia’s cellular channels will be its strengths as it addresses this cut-throat and crowded segment of netbooks.